1. Overall Performance
Store, Ads, Efficiency
GMV Ads uses canonical ads total. CPC total is not double-counted because Shop Ads is derived from CPC minus Product Ads.
2. Performance Break By Ad Type
Month-on-month ads contribution
| Ad Type | T5 GMV | T5 Spend | T5 ROAS | T3 Budget Share | T4 Budget Share | T5 Budget Share | ROAS MoM |
|---|
3.1 CPC Ads Performance
Break by day type
| Day Type | # Days | Avg CTR | Avg CR | CPC | Avg Cost / Day | Avg Revenue / Day | ROAS |
|---|
3.2 Product Ads Performance
Top 10 products by GMV contribution
| # | Product | GMV Cont. | Clicks | CTR | CR | GMV | Cost | ROAS |
|---|
4. Offsite Ads Performance
Objective and level tracking
Level 2 is Brand Portal sales tracking and has no objective field in the source, so objective rows show Level 1; level drop is shown by month.
| Objective | T5 Cost | T5 Revenue L1 | T5 ROAS L1 | T4 Revenue L1 | MoM Revenue |
|---|